Where farewell lives: 15 million euros for mymoria to expand funeral group
Berlin, June 30, 2021 – The modern funeral home mymoria aims to grow to become the German market leader in the next three years and is focusing on expanding its holistic development. For acquisitions and the integration of traditional funeral homes into the digitally driven mymoria Group, the company has closed a Series C financing round with a volume of around 15 million euros. The capital increase is led by Kalodion, the family office of the successful entrepreneur David Zimmer from Saarland, and the investment group EGORA Holding. In addition, all existing shareholders, including DvH Ventures, IBB Ventures, HOWZAT Partners and btov Partners, among others, are participating exclusively.
Last year, the previously digital-only funeral home opened its first funeral boutiques in Cologne and Munich and plans to open more locations this year. With initial acquisitions of funeral directors, the company is in a comfortable position for strong growth and has already established its own transfer service across Germany to implement the logistics of the entire group.
Björn Wolff, founder and CEO of mymoria, says: “With the additional capital, we want to realize our vision of enabling the same and extremely high quality standard for funerals throughout Germany. For our customers, it doesn’t matter whether they book our services online, on the phone or in a mymoria branch. As we proved during the Corona pandemic at the latest, we are using digital options to provide maximum relief for relatives and modernize the – if you’ll pardon the expression – dusty funeral industry.”
Entrepreneur David Zimmer, who is invested in mymoria with his family office Kalodion, says: “We are investing here in a unique market and equally in an outstanding team. Together with the mymoria management, we want to build the market leader.”
Nikolaus Zwick, Managing Director at EGORA Holding, comments, “We have been at mymoria’s side since 2018 and are constantly surprised by the intensity, speed and joy with which the mymoria team manages to provide and shape a traditionally shaped market with new impulses.”